Top 5 Fashion Games on iOS in Netherlands Q1 2022

The first quarter of 2022 saw significant activity in the fashion game category on iOS in the Netherlands. Below, we highlight the performance of the top five fashion games based on download, revenue, and active user metrics.

Barber Chop experienced a dramatic spike in weekly downloads, peaking at 59K in the first week of January. However, downloads gradually declined throughout the quarter, ending with just under 200 in the last week of March. Active users followed a similar trend, starting at 61K in early January and tapering off to approximately 2.3K by the end of March.

Project Makeover from Magic Tavern, Inc. maintained a steady revenue stream, peaking at around $16.8K in late December and stabilizing between $8.3K and $12.8K for the rest of the quarter. Weekly downloads showed a downward trend, starting at 11K and declining to just over 1K by the end of March. Active users remained relatively stable, fluctuating between 38K and 52K.

Outfit Makeover saw a steady increase in weekly downloads early in the quarter, peaking at 8.8K by the end of January before gradually declining to around 1.4K by the end of March. Active users mirrored this trend, peaking at nearly 11K in late January and decreasing to about 2.9K by the end of the quarter.

Love Fantasy: Match & Stories showed relatively low but consistent weekly revenue, with a peak of $63 in early February. Downloads started at 4K in early January and gradually declined to just over 1K by the end of March. Active users followed a similar pattern, starting at 5.5K and ending the quarter at around 2.4K.

Hair Challenge from Rollic Games maintained a low but steady weekly revenue, with minor fluctuations throughout the quarter. Downloads ranged from 1.7K to 3.1K, showing a slight decline towards the end of the quarter. Active users remained relatively stable, ranging between 14K and 24K.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.